Diploma of Business (Public Relations) 

Key points:

  • 6 month accelerated or one year course which are both equal to the first year of a Bachelor of Business (Public Relations)
  • After completion students can enter directly into the 2nd year of the Bachelor of Business (Public Relations) or come back at a later time to enter the 2nd year of the Bachelor of Business (Public Relations)
  • Includes 8 core subjects covering topics such as Understanding PR, Introduction to PR writing, Marketing Commnunications and Marketing Fundamentals,  Download course guide for detailed subject information
  • Learn from industry PR professionals

Cost: 

  • $20,267 (separate payments at commencement of each trimester)

*Note that tuition fees are subject to change each year

Duration: 

  • 6 month (accelerated, 2 trimesters of 12 weeks each) OR
  • 1 year (3 trimesters of 12 weeks each)

Start Dates:

  • 20 February, 5 June, 18 September

Campus:

  • Sydney, Brisbane, Melbourne, Adelaide, online 

Entry Requirements:

  • Successful completion of High School year 12
  • IELTS Academic 6.0 overall with a minimum 5.5 in each skill or equivalent

Who is this course for?

  • Those looking to learn the fundamentals of PR together with strong marketing and communication skills.
  • Those who are planning to start their own business and want to learn how to market their product or service through PR
  • Those who are unsure whether a Bachelor of Business (Public Relations) is for them and may not be ready to commit to 3 years of study can chose the Diploma to get a taste of what the Bachelor is like before deciding to continue into the 2nd year of the Bachelor

What will I learn?

  • Introduction to PR writing
  • Understanding Advertising
  • Integrated Marketing Communications
  • Managing in a Global Environment
  • Introduction to HR Management and Leadership
  • Research and Academic skills
  • Marketing Fundamentals
  • Introduction to Business Accounting

How will I learn?

  • Learn by doing. Preparing you for the real world. 
  • Learn from industry professionals, not just the textbook! Your teachers are industry professionals who share their professional experience with you.
  • Online access to learning portal. Access your reading materials, assignments and grades online. If you didn't have time to take all the notes in class, access the learning portal to cover the parts you didn't understand.
  • No lectures of 100+ students, only small tutorial style classes of 20-25 students. 
  • Flipped classroom approach. Rather than spending your valuable class time covering textbook and reading material, students are provided access to reading materials online and it is expected that they read this before class. Class time is then used to ensure you understand the topic through real-life examples, discussions and guest speakers.

 

 

Bachelor of Business (Public Relations)

Key points:

  • Includes 520 hours of Internship! Graduate with work experience - often the very first question you will be asked in a job interview is "What is your work experience?"
  • Learn from industry professionals who combine their own practical experience with theory
  • Learn the latest in Social Media Marketing
  • No lectures of 100+ students, only small tutorial style classes of 20-25 students. 
  • Spread your study load over three trimesters each academic year. In Australia, most University students usually study 8 subjects over 2 long semesters each academic year. At Torrens University, students study 8 subjects over 3 shorter trimesters. For example Trimester 1= 3 subjects, Trimester 2= 3 subjects, Trimester 3= 2 subjects. This allows students more time to focus on each subject, often leading to better learning outcomes and less stress!

Cost: 

  • $60,800 (9 separate payments at commencement of each trimester over 3 years)
            *Note that tuition fees are subject to change each year

Duration: 

  • 3 years (9 trimesters of 12 weeks each)

Start Dates:

  • 20 February, 5 June, 18 September

Campus:

  • Sydney, Brisbane, Melbourne, Adelaide, Online 

Entry Requirements:

  • Successful completion of High School year 12
  • IELTS Academic 6.0 overall with a minimum 5.5 in each skill or equivalent

Who is this course for?

  • Those who are seeking to become PR Professionals 
  • Those looking to work in communications department, Public Affairs Office, Stakeholder Relationship Management and PR consultancy's. 
  • Those who may have no or little business related work experience as this course includes 520 hours of internship

What will I learn?

Learn how to write for different audiences with the purpose of engaging and influencing public perception of your brand or client. Understand how social media plays its part in PR to effectively use this as s tool to maximise your messages exposure. Apart from PR also learn other related subjects such as Marketing, Advertising, HR and Accounting so that you can understand the overall purposes of each department within an organisation.

Then apply what you have learnt, through an internship in final year!
Download a course guide to receive a PDF with full subject descriptions and detailed information on this course

How will I learn?

  • Learn by doing-preparing you for the real world. 
  • Learn from industry professionals, not just the textbook! Your teachers are industry professionals who share their professional experience with you.
  • Online access to learning portal. Access your reading materials, assignments and grades online. If you didn't have time to take all the notes in class, access the learning portal to cover the parts you didn't understand.
  • Flipped classroom appraoch. Rather than spending your valuable class time covering textbook and reading material, students are provided access to reading materials online and it is expected that they read this before class. Class time is then used to ensure you understand the topic through real-life examples, discussions and guest speakers.